Engage parents with AI-powered personalized content.
Reach families across personalized emails, text messages, and a portal experience, with automated newsletters keeping your families regularly informed and engaged. Most colleges spend less than an hour per week managing CampusESP.

Nudge student behavior.
Tailor parent outreach based on student funnel stage, FAFSA completion, and other attributes. Admission Dashboards offer your families insight into student checklists, helping keep their students on track. Students with a parent using CampusESP have on average 7% higher yield rates.

Improve enrollment modeling.
CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll. Students with a parent in the top quartile of engagement are 3x more likely to enroll.

Colleges and universities today face mounting pressure to deliver results amid siloed data, outdated systems, and rising student expectations. Collegis Education’s Connected Core®, a data-enabled ecosystem powered by Google Cloud, is transforming how institutions manage marketing, enrollment, retention, and IT—unlocking measurable results across the student lifecycle.

Unlike traditional edtech platforms, Connected Core® integrates fragmented systems into a unified, cloud-based infrastructure that provides real-time insights, personalized engagement strategies, and operational agility. Institutions retain full data ownership—eliminating reliance on proprietary systems while enabling AI-powered innovation at scale.

“The level of data mastery and internal talent at Collegis is some of the best-in-class we’ve seen in the edtech market,” says Brad Hoffman, Director of State & Local Government and Higher Education, Google Public Sector. “Combined with Google Cloud’s AI innovation, this partnership enables transformation not only at the institutional level, but across higher education.”

Connected Core® improves institutional performance with proven results including a 48% increase in first-year undergraduate applications, 66% increase in admit-to-enroll rate, 274% increase in conversion, 20% reduction in overall media spend.

Siloed data creates blind spots. Connected Core® eliminates them—connecting upstream investments to downstream outcomes, unifying CRMs, SIS, LMS, and ad platforms, and enabling scalable AI adoption without operational disruption. It’s not SaaS. Not a platform. No black boxes. Institutions own the data and the infrastructure.

“Collegis’ data platform has unlocked the full potential of our marketing and enrollment data,” says Shelley Yehl, Director of University Marketing Intelligence at Rochester Institute of Technology. “It’s helping us make strategic decisions institution-wide.”

By unifying technology, data, and expertise, Connected Core® gives institutions a modernize data infrastructure for AI readiness that equips growth and adaption to thrive.